The question is what is the question

  • why are we doing this?
  • what problem are we solving?
  • is this actually useful?
  • are we adding value?
  • will this change behavior?
  • is there an easier way?
  • what’s the opportunity cost?
  • is it really worth it?

Jason Fried von 37signal, via hier sozusagen. Auch mal als Antwort hierzu zu verstehen.