Another Orkut-Google-Theory

Some people say, that Google initiated Orkut to build up profiles for tageted advertising. Or to become the real big brother of the 21st century. Jeremy Zawodny has a better theory:

Those that do seem to speculate about “applying your social network to search” and other exotic stuff, but I’m thinking of something far more basic than that: users.

That’s right, users.

Now, I know what you’re thinking. “Google has millions of users!” Of course they do. How much do they really know about those users? Do they really have a user database from which they can mine interesting data? If they have one, it must pale in comparison to what Yahoo, AOL, and MSN have.

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